The meaning of the name

“Amo: Volo ut sis.” This quotation, attributed to St. Augustine by Heidegger in a letter to Hannah Arendt, means "I love and I want you to be."

​

The meaning of the name "Amo: Volo ut sis" aligns closely with the essence of coaching. It translates to "I love and I want you to be." This phrase captures the idea of loving someone and desiring for them to fully realize their potential. The sentiment reflects the coaching philosophy of supporting individuals to achieve self-realization and personal growth according to their own choices and for their own benefit.